Submitted by Elton Vinson on Wed, 02/13/2013 - 20:37
The Value of Links
Search algorithms, like the one that Google uses, partly depend on hyperlinks for finding new websites and measuring a website's authority on a subject. Generally the higher a website's authority on a subject the higher that website ranks in Google search results. Links from other sites to your website are like votes that say, “hey this place knows what they’re doing”. Of course over the years this has been exploited, and has caused Google to change their algorithm a number of times...with infamously named algorithm changes like Panda and Penguin which resulted in the devaluing of low quality backlinks. Even after all the exploits and the algorithm smack downs, quality links still hold value when it comes to Search Engine Optimization.